Exclusive Contract - the key to the successful sale of a property

4 March 2020
Exclusive Contract - the key to the successful sale of a property

An exclusive representation agreement or a standard cooperation agreement with a real estate company? Probably the most common question that owners ask themselves when they want to sell their property.

Owners often have to choose between selling their property (apartment, house, commercial space, land) with the help of a real estate company or several companies. Often, they choose the second option, considering that they will be able to sell their property faster. But there is an enormous difference between simple collaboration and the exclusive one!

Below we will outline the benefits of an exclusive representation agreement with a real estate company.

Standard collaboration contract 

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In the case of a standard contract, when the owner tries to sell his property with the help of several real estate companies, he risks facing the following situation: every real estate company will try to attract the buyer by offering the most attractive prices.

Thus, on several online platforms, the owner and the potential clients will find the same real estate - but different prices. This will raise suspicions that something is wrong with this property. As a result, or the real estate will be sold in longer term, or the owner will get a lower price in the end.

Exclusive Representation Contract 

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An exclusive representation contract is the key to sell a real estate, because the company will focus its efforts on the sale of this property, being sure that they will receive the commission.

The exclusive contract gives the owner the assurance that the real estate company will spend the maximum resources and effort to find a customer in a short time. The real estate company will use all available online and offline resources for the sale of the real estate, for example:

  • customer base ( Acces Imobil has always 300-500 active clients who want to buy a real estate)
  • online commercials with pictures and professional description - 999.md
  • online ads with pictures and professional description - makler.md
  • ads on the company's website www.accesimobil.md, which is accessed daily by thousands of potential customers
  • sponsored posts on Facebook, Instagram
  • promotion in the Google search
  • banners in the Google Display Network
  • banners near the property etc.

So, in the case of the exclusive representation contract, the real estate company undertakes contractual obligations, invests financial and human resources in promotion and marketing for each property. Also, it keeps the seller informed about the offers received from customers and provides advice and assistance throughout the sale-purchase process. It's like hiring a "lawyer" to represent and defend your interests in the real estate market.

What do you choose: an exclusive representation contract or a simple contract of collaboration?

Acces Imobil - with us you make the right choice!

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