Why do some apartments sell in 30 days and others in 12 months?

In reality, most of the time the problem is not the market, but the way the property is positioned in the market. Even in more difficult times there are apartments that sell quickly and properties that remain blocked for months. The difference is not due to luck, but to a few essential aspects: price, presentation and sales strategy.

An apartment can be located in a good area, have a practical layout and a beautiful repair, but if it enters the market with the wrong strategy, time starts to work against the owner.

The price should not be the highest, but the most correct

One of the most common mistakes occurs from the very first stage - setting the price. Many owners start with the idea: “I invested a lot in the apartment”, “The neighbor is selling for this much”, “Let’s put it higher and see what happens”.

At first glance, it seems logical, but buyers think differently. They do not analyze how much the repair or furniture cost. They simply compare several apartments and choose the offer that offers them the best price-value ratio.

Sometimes even a difference of 5–7% above the real market level can significantly reduce the interest of buyers. The result is simple: fewer calls, fewer viewings and whole months spent on the market.

In many cases, the problem is not the real estate market. The problem is the positioning of the property.

Note: Apartments for sale in Chisinau at fair market price.

Comparative Market Analysis – the basis of a fair price

Comparative Market Analysis is one of the most important stages in a sales process. It allows you to establish the real value of a property by comparing it with similar apartments that have recently sold and with competing apartments that are currently for sale.

At Acces Imobil we do not set the price based on emotions or assumptions. We perform a Comparative Market Analysis based on similar apartments sold in the last 6 months, as well as competing apartments on the market. This way we can determine a competitive price that will attract interest and increase the chances of a quick sale.

The first 30 days are decisive

Few owners know that the most important days in the life of an ad are the first 30 days after publication. During this period, the property has the highest visibility and is noticed by the most active buyers.

If the apartment enters the market at the right price, it has a greater chance of generating interest and views from the first weeks. However, if it enters with a price that is too high, buyers notice it, but choose other offers.

Over time, a psychological effect also appears. Buyers begin to ask themselves questions:

• "Why hasn't it sold yet?"
• "Is there a problem?"
• "Maybe the owner will reduce the price later."

In addition, properties that remain on the market for too long are more likely to be sold below the average price. After months of waiting, the pressure sets in, and the owner often ends up reducing more than was necessary in the first place.

In previous years, in a more active market, the average time to sell was about 3–4 weeks. In the current context of 2025–2026, this period has increased to about 3–4 months.

Establishing a correct market price has become a crucial step in selling a property in 2026.

Conclusion

The difference between an apartment that sells in 30 days and one that remains on the market for 12 months is, most of the time, not the property itself. The difference is the sales strategy.

In real estate, the right property is not always the most beautiful or the most expensive. More often than not, it is the one that is correctly positioned in the market.

Call Acces Imobil (078 888 900) to establish a fair market price, based on a professional Comparative Market Analysis.

Author: Victor Cernomorcenco, Real Estate Specialist at Acces Imobil.

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